Back to Case Study

Golden Lamian

Fast food noodles with a Chinese Heritage concept that still presents the taste of the Indonesian food.

Golden Lamian

Lamian is a traditional noodle from China that is quite popular internationally. The hand-processed noodles make Lamian more special than other noodles. An acrobatic-like process of making Lamian has always been a charm that attracts consumers. In Indonesia, one of favorite places to go for Lamian lovers is Golden Lamian.

Golden Lamian is one of the best places to taste authentic Lamian at affordable prices. The deliciousness of various Lamian menus at Golden Lamian will bring satisfaction to its consumers. More than 20 outlets have been opened in the Greater Jakarta area. (Details:

As an offline culinary outlet, Golden Lamian has started the digital marketing era with LINE Official Account platform to stay close to its audience. Various information and promos are often shared regularly by Golden Lamian through the broadcast message feature on the LINE Official Account. By adding the Golden Lamian Official Account as a friend, you can enjoy various promos, such as coupons. All those benefits can be accessed easily through mobile phones. Customers can exchange the digital coupons that have been given through the Golden Lamian Official Account broadcast message directly at the nearest outlet.

LINE Official Account also provides an Insight feature that is useful for business owners to find out statistical data from the use of coupons. The data can be seen in detail through each of the available graphs. Not only that, with the Insight feature, the target reach and user demographics can also be shown so that it can be used as supporting data to help determine marketing strategies that are suitable with the target market in the future planning. 


Artikel Lainnya

Card image cap
PT Sari Coffee Indonesia

Saat Kopi Sudah Menjadi Bagian Hidup

Card image cap
MaxOne Makassar

Strategi Media Digital: Cara MaxOne Hotel Makassar menggaet pasar anak muda!

Card image cap
Let’s Go Gelato

Promosi digital gelato lokal ala Let’s Go Gelato!